Nicola, Jake and Alistair are new to merchandising, Nicola usually works as a steward at Trent Bridge, and for Jake and Alistair it is their first day here. Not that it has stopped them from doing a brisk trade in different items.

Their most popular item is the new ‘lion’ T-shirt, which has the latest England ODI brand, and sells for £50. Like the other merchandise stalls around the ground they sell small bats, hats and autograph books. As we talk to them another wave of customers arrive; it looks like it will be a busy afternoon for the merchandise team.